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A match of Martha Stewart MSL018 Terra Rosa is a warm, medium-deep red with terracotta and dusty rose undertones. It reads earthy and slightly muted rather than clean or bright, with enough color strength to stand out on small parts.

MyPerfectColor custom spray paint matched to this selected brand color is a practical choice for mailboxes, railings, shutters, vent covers, switch plates, speaker grilles, brackets, and decorative hardware. It can also be used on PVC trim pieces, shelving ends, frames, and other removable components where a red-brown finish needs to carry across metal, plastic, wood, or previously coated surfaces.

Because the color is moderately deep, sheen and substrate can change the way it reads. A glossier finish may make the red feel richer, while flat or textured surfaces can soften the terracotta cast. Over darker or uneven bases, additional coats may be needed for even coverage, and the warm hue can show film-build differences more clearly than a neutral color. On exterior parts, sunlight and weathering can gradually change the depth and warmth over time.

Similar colors:

MSL019 Bergamot
MS031 Persimmon
8371 Terra Rosa

Product Data

About Martha Stewart Paint Colors

For many years, Martha Stewart provided paint and color collections through partnerships with paint manufacturers and sold them through various home centers. A few years ago, Martha Stewart decided to stop selling paint and as a result, Martha Stewart MSL018 Terra Rosa is no longer available anywhere.

MyPerfectColor is able to match all of the Martha Stewart paint colors including MSL018 Terra Rosa so you can still find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original Martha Stewart MSL018 Terra Rosa by matching the original Martha Stewart color books and swatches. MyPerfectColor is not using Martha Stewart paint as this is no longer available.

MyPerfectColor matches Martha Stewart MSL018 Terra Rosa based on Martha Stewart color publications. The colors shown on this website are computer video simulations of the Martha Stewart Color and may not match Martha Stewart Color standards. Refer to Martha Stewart Publications to obtain the accurate color.

Please know that MyPerfectColor is matching the original Martha Stewart color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

MyPerfectColor does not offer matches of any Martha Stewart Specialty Finishes such as the faux or metallic finishes.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of Martha Stewart™ MSL018 Terra Rosa *

Will MSL018 Terra Rosa look the same if I order it in matte versus gloss?

No. A match of Martha Stewart MSL018 Terra Rosa is the same color target, but the finish can change how it reads after application because matte and gloss reflect light differently. If you are matching an existing part or surface, confirm the sheen before ordering so you get the look you expect on the finished item.

Can I order MSL018 Terra Rosa as spray paint for baskets, frames, or furniture accents?

Yes. A match of Martha Stewart MSL018 Terra Rosa can be ordered as MyPerfectColor custom spray paint for small objects and accessories where spray application is practical. It is a good option when the goal is to coordinate an item to this specific color reference, as long as the substrate is prepared correctly for the material you are painting.

What prep should I do before spraying MSL018 Terra Rosa on metal or an older painted surface?

Clean the surface first, remove grease or dirt, and address rust or loose coating before applying MSL018 Terra Rosa. If the existing finish is glossy or sound, a light scuff can help the new coating grip better. The condition, texture, and gloss of the old surface can change how the matched color looks, so test the prep approach on the actual item when possible.

What should I confirm before ordering MSL018 Terra Rosa custom paint or spray paint?

Confirm the color reference, product type, sheen, and quantity before you place the order for MSL018 Terra Rosa. MyPerfectColor makes custom color matches to order, so these matches are not returnable or refundable. Checking the details up front helps avoid ordering the wrong format for your project.

Where can I find the SDS for MSL018 Terra Rosa MyPerfectColor paint?

The SDS is tied to the specific MyPerfectColor product chemistry, not the MSL018 Terra Rosa color name alone. For the product you plan to order, use the MyPerfectColor Safety Data Sheets page: Safety Data Sheets.

How quickly will I receive my paint matched to Martha Stewart MSL018 Terra Rosa?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Martha Stewart MSL018 Terra Rosa depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for Martha Stewart MSL018 Terra Rosa?
The RGB values for Martha Stewart MSL018 Terra Rosa are 208, 99, 98 and the HEX code is #D06362. The LRV for Martha Stewart MSL018 Terra Rosa is 23.32. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
Is Martha Stewart MSL018 Terra Rosa paint discontinued?
Martha Stewart no longer has paint made under its brand name, but the Martha Stewart MSL018 Terra Rosa color is still available from MyPerfectColor in a variety of paint types. Martha Stewart used to contract with various paint manufacturers to make and sell paint under the Martha Stewart name. In early 2012 Martha Stewart decided to completely exit the paint business. MyPerfectColor has all the original paint color specs which it uses to recreate the colors.
Does MyPerfectColor have the original formula for Martha Stewart MSL018 Terra Rosa?
MyPerfectColor matches Martha Stewart colors by recreating the colors in the original color books. This original color spec enables us to accurately recreate the Martha Stewart MSL018 Terra Rosa color. We use our materials (pigments and base paints) to create our own formulas for Martha Stewart colors. There is no "original formula" that anyone can use, because a formula is based on the specific ingredients. The original ingredients don't exist anymore. Thankfully it doesn't really matter because as long as we have the original color specs then we can accurately recreate the color.
How can MyPerfectColor match the Martha Stewart MSL018 Terra Rosa?

MyPerfectColor has an original sample of the Martha Stewart MSL018 Terra Rosa in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

Can I buy Martha Stewart MSL018 Terra Rosa locally?
You would have to ask around locally. MyPerfectColor can make and ship the Martha Stewart MSL018 Terra Rosa in a variety of paint types, but we are not able to comment on what other suppliers can provide. MyPerfectColor is not just working off a formula in a database - we compare every batch against the original color to verify the color accuracy. MyPerfectColor has extensive color matching capabilities and more than ten times the number of pigments available to a typical paint store.
How do I find the same color as the Martha Stewart MSL018 Terra Rosa in a different company?

While MyPerfectColor can provide paint matched to the Martha Stewart MSL018 Terra Rosa, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.