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Match of ICI™ 88 Wild Cranberry *
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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A match of ICI 88 Wild Cranberry reads as a deep, muted red-brown with a warm, earthy undertone. The low lightness and modest chroma keep it from looking bright or clear; instead, it tends to feel subdued and grounded, with the red component sitting closer to cranberry-brown than to a clean maroon.
MyPerfectColor custom spray paint matched to this selected brand color can be useful on small parts and fixed details that benefit from a darker coordinated finish. It is a practical choice for hardware, brackets, railings, speaker grilles, switch covers, vents, access panels, mailbox parts, shelving supports, and other sprayable items made from metal, plastic, wood, or previously coated surfaces after proper prep.
Because this is a dark color, surface prep and even film build matter. Any sanding marks, repairs, or texture changes can be more visible once coated, and the final look can shift with sheen and substrate. On porous or lighter substrates, additional coats may be needed for uniform coverage and to keep the color reading even across the part.
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About ICI Paints
Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.
Matching ICI Paint Colors
MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI 88 Wild Cranberry by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.
The colors shown on this website are computer video simulations of the ICI 88 Wild Cranberry and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.
If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.
Frequently Asked Questions About Match of ICI™ 88 Wild Cranberry *
What sheen should I choose for 88 Wild Cranberry (ICI) if I need MyPerfectColor paint matched to this color for a project?
Choose the sheen based on how the part will be used and how you want the finished surface to perform. Higher sheens are usually easier to wipe clean and can be more durable, but they also reflect more light and can make 88 Wild Cranberry read differently on the finished item. Lower sheens reduce reflection and can hide surface flaws better, but they are typically less washable. MyPerfectColor can match 88 Wild Cranberry in a finish that fits the application, so the main decision is whether the part needs more cleanability, more visual softness, or a balance of both.
How can lighting affect how 88 Wild Cranberry (ICI) looks after I apply a MyPerfectColor match?
Even after you order a match of 88 Wild Cranberry, the finished color can look different depending on lighting, placement, sheen, and the surfaces around it. Bright light, shaded areas, indoor light, and outdoor light can all shift how the color reads once it is on the part. If the item will sit next to other painted or finished surfaces, expect some visual change from the surrounding materials. The safest way to judge the result is to think about the actual installation conditions, not just the color name or what it looks like on a screen.
How do I confirm I am ordering the right 88 Wild Cranberry (ICI) color match before I buy?
Confirm 88 Wild Cranberry from a physical swatch or a known existing color reference before ordering. Screen images can shift with display settings, and the same color name can look different depending on age, sheen, or the surface it was originally painted on. MyPerfectColor matches to the original brand color reference, so it is important to verify that 88 Wild Cranberry is the exact target you want before placing the order. If you already have a known reference, use that as the basis for your purchase decision rather than a screen view alone.
Where can I find the SDS for 88 Wild Cranberry (ICI) from MyPerfectColor?
The SDS is tied to the MyPerfectColor product and chemistry, not to the color name alone. For 88 Wild Cranberry, use the MyPerfectColor Safety Data Sheets page here: https://www.myperfectcolor.com/Safety-Data-Sheets/33970.htm. If you need the SDS for a specific format, make sure you are reviewing the sheet for the exact MyPerfectColor product you plan to order.
Can I use MyPerfectColor spray paint matched to 88 Wild Cranberry (ICI) on plastic parts?
Yes, but plastics vary a lot, so testing on the actual part is important. MyPerfectColor spray paint sticks well to most plastics, and using the MyPerfectColor primer can improve adhesion on difficult surfaces. If you are painting a plastic item in 88 Wild Cranberry, surface prep and a test spot are the best ways to reduce risk before committing to the full part. If the plastic is unusual or low-energy, a primer is the safer choice.
How quickly will I receive my paint matched to ICI 88 Wild Cranberry?
What are the RGB, HEX and LRV values for ICI 88 Wild Cranberry?
What is the Hue Angle and Chroma for ICI 88 Wild Cranberry?
Which paint matching the ICI 88 Wild Cranberry would be best for interior walls?
How can MyPerfectColor match the ICI 88 Wild Cranberry?
MyPerfectColor has an original sample of the ICI 88 Wild Cranberry in its color archive. This enables us to make paint and verify that it matches the original.
Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.
Learn more about our color matching service.
How many spray cans of the ICI 88 Wild Cranberry should I get?
MyPerfectColor offers custom spray paint matched to ICI 88 Wild Cranberry which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.
MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
How do I find the same color as the ICI 88 Wild Cranberry in a different company?
While MyPerfectColor can provide paint matched to the ICI 88 Wild Cranberry, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.
However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.
Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.