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Match of ICI™ 96 Violet Hush *

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A match of ICI 96 Violet Hush is a muted, medium-deep warm mauve with a gray-rose cast. The low chroma keeps it soft rather than vivid, while the LRV of 28.6 places it in a noticeably deeper range that can read a little browner or dustier depending on finish and substrate.

MyPerfectColor custom spray paint matched to this color is a practical choice for small parts and accessories that need a subdued rose-brown tone, such as switch covers, vent grilles, speaker grilles, picture frames, shelf brackets, drawer pulls, mailboxes, railings, shutters, PVC trim pieces, and hardware. It can also be used on molded plastic, metal, wood, or previously coated items when the goal is a consistent color across removable or hard-to-brush surfaces.

Because the color is soft and relatively low in chroma, surface preparation and finish choice matter. A glossier finish can make the rosy note read a bit cleaner, while a flatter finish can push it toward a dustier brown-rose look. As with any spray application, darker or uneven substrates may influence coverage and can require careful priming and more than one coat for an even result.

Similar colors:

65 Curio Shoppe
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Ancient Tradition

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI 96 Violet Hush by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI 96 Violet Hush and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ 96 Violet Hush *

Can I return or refund a custom match of ICI 96 Violet Hush if I order the wrong sheen or quantity?

Because a custom-made match of ICI 96 Violet Hush is made to your order, confirm the color reference, MyPerfectColor product type, sheen, and quantity before checkout. Custom color orders are typically not returnable or refundable, so it is best to verify the target before you place the order.

If you are matching a specific part, make sure you know the surface you will paint and the amount you need before buying.

Can MyPerfectColor custom spray paint matched to ICI 96 Violet Hush be used on baskets, frames, shelving, and decor pieces?

Yes. A MyPerfectColor custom spray paint match of ICI 96 Violet Hush is a practical choice for baskets, frames, shelving, furniture accents, and similar items where spray application is easier than brushing.

For best results, use proper surface preparation and expect the final appearance to vary with the item's material, texture, and finish.

What prep should I use before applying ICI 96 Violet Hush over metal or an existing coating?

Clean the surface first so dust, oils, and other contamination do not interfere with adhesion. If the old coating is glossy or smooth, scuff it so the new coating has something to grip, and address any rust or loose material before painting.

The condition of the old coating, along with its gloss and texture, can change how a match of ICI 96 Violet Hush appears after it dries.

How do I confirm ICI 96 Violet Hush is the right color before ordering a MyPerfectColor match?

Confirm the target from a physical swatch or a known existing color reference from the original brand. Screen viewing alone can shift the appearance of ICI 96 Violet Hush, so it should not be the only approval step.

MyPerfectColor matches to the original brand color standard, so make sure the reference you want is the one you are ordering.

Where can I find the SDS for MyPerfectColor ICI 96 Violet Hush?

The SDS is tied to the specific MyPerfectColor product and chemistry, not to the color name alone. If you are ordering a match of ICI 96 Violet Hush, check the Safety Data Sheet for the product format you plan to use.

You can review the MyPerfectColor Safety Data Sheets here: Safety Data Sheets.

How quickly will I receive my paint matched to ICI 96 Violet Hush?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI 96 Violet Hush depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI 96 Violet Hush?
The RGB values for ICI 96 Violet Hush are 0, 0, 0 and the HEX code is #000000. The LRV for ICI 96 Violet Hush is 0.01. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI 96 Violet Hush?
The Hue Angle for ICI 96 Violet Hush is 0.0 and the chroma is 0.0. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI 96 Violet Hush would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI 96 Violet Hush in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI 96 Violet Hush?

MyPerfectColor has an original sample of the ICI 96 Violet Hush in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI 96 Violet Hush should I get?

MyPerfectColor offers custom spray paint matched to ICI 96 Violet Hush which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI 96 Violet Hush in a different company?

While MyPerfectColor can provide paint matched to the ICI 96 Violet Hush, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.