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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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MyPerfectColor custom-matched paint for ICI 238 Old Rose reads as a muted rose-beige with a warm undertone and low chroma. It is softer than a clear pink and less brown than a tan, so the color sits in a restrained middle ground that can look slightly rosy, slightly earthy, or more beige depending on the surface and finish.
For spray applications, this color can be used on switch covers, vent registers, speaker grilles, frames, shelf brackets, railings, shutters, mailbox parts, hardware, baskets, and small furniture accents where a coordinated, low-saturation finish is needed. It is also a practical choice for PVC, trim pieces, and removable fixtures that need a consistent color without drawing strong attention to the part itself.
Because the color is fairly light and muted rather than deeply saturated, it may show substrate color, patchiness, or edge contrast more readily on dark or uneven surfaces until coverage builds. Finish and surface texture can also change the read of the color, with smoother or glossier coatings making the warm rose tone appear a little clearer and rougher surfaces pushing it more toward beige. MyPerfectColor provides its own paint matched to the selected brand color reference, not the original brand product.
Similar colors:
Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.
MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI 238 Old Rose by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.
The colors shown on this website are computer video simulations of the ICI 238 Old Rose and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.
If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.
Use light, even coats rather than one heavy pass. Keep the can moving, hold a consistent distance from the part, and overlap each pass slightly so the film builds evenly. This helps reduce runs, uneven sheen, and color build-up that can make a match of 238 Old Rose read darker or muddier than intended.
This is especially important on small items, trim pieces, vents, grilles, or other parts where spray paint is the main application method.
Custom-made color orders should be checked carefully before purchase because they are made to your selected brand color reference and are not returnable or refundable. Confirm that ICI 238 Old Rose is the correct target, and also verify the MyPerfectColor product type, sheen, and quantity before you place the order.
If you need the color on a specific surface or in a specific format, make sure those details are set first so you do not end up with the wrong product for the job.
Coverage depends on the surface size, texture, hiding power, application method, and how many coats are needed. A typical can of spray paint covers about 20 square feet with one coat. Other MyPerfectColor paints typically cover between 400 and 600 square feet, but the actual result can vary with the surface and application.
If your project includes rough, porous, or dark substrates, plan for extra material so you have enough for full coverage and any needed second coat.
Primer depends on the substrate, its condition, and the product type you are using. As a rule of thumb, primer never hurts and can improve adhesion, but it is not always required.
For a custom match of 238 Old Rose, check the prep guidance for the selected MyPerfectColor product and consider a test application if the surface is unusual, slick, or previously coated.
Confirm the color from a physical swatch or a known existing reference, not from a screen alone. MyPerfectColor matches the original brand color standard, so the most important step is making sure ICI 238 Old Rose is the exact target you want before you order.
If the color will be used beside an existing painted surface, verify the reference carefully because age, sheen, and substrate can make a neighboring area look different from the original standard.
MyPerfectColor has an original sample of the ICI 238 Old Rose in its color archive. This enables us to make paint and verify that it matches the original.
Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.
Learn more about our color matching service.
MyPerfectColor offers custom spray paint matched to ICI 238 Old Rose which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.
MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
While MyPerfectColor can provide paint matched to the ICI 238 Old Rose, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.
However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.
Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.