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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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A match of ICI 744 La Place reads as a muted warm beige-khaki with a soft olive-yellow undertone. With an LRV of 34.34, it sits in the medium-depth range rather than reading as a pale neutral, and the low chroma gives it a subdued, earthy character.
MyPerfectColor custom spray paint matched to the selected brand color can be used on vents, switch covers, speaker grilles, brackets, shelving supports, railings, mailboxes, shutters, hardware, and small furniture accents. It is also a practical choice for PVC pipe, trim pieces, and removable fixtures where a coordinated, low-contrast finish is needed on metal, plastic, wood, or previously coated parts after proper preparation.
Because this color is muted rather than vivid, it typically does not create the same coverage challenges as a high-chroma color. Even so, substrate color, texture, and finish can change how warm or olive the result appears, and darker or uneven surfaces may require more film build for consistent coverage. Sheen also affects the reading of the color, especially on smooth metal or glossy plastic.
Similar colors:
Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.
MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI 744 La Place by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.
The colors shown on this website are computer video simulations of the ICI 744 La Place and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.
If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.
Sheen is a separate choice from the color match. A match of ICI 744 La Place will stay the same color reference, but a flatter finish will reflect less light and a glossier finish will reflect more light, which can make the same match look different on the finished item. For practical use, choose the finish based on how the part will be handled, cleaned, and viewed in place.
Yes. A match of ICI 744 La Place is a practical match for baskets, frames, shelving, decor pieces, and similar small items when your goal is to coordinate the object to a known color. MyPerfectColor custom spray paint matched to the selected brand color is a good fit for detailed parts and smaller projects because it applies evenly and can reach edges and contours. Clean and prep the item first, then apply several light coats for better control.
MyPerfectColor spray paint matched to ICI 744 La Place can work on many plastic items, but plastics vary a lot in resin type and surface texture. Test the actual part first, especially if the item is smooth or flexible. MyPerfectColor primer can improve adhesion on difficult plastics and other low-energy surfaces, so it is a good step when the part will be handled often or used outdoors.
Before you order ICI 744 La Place, confirm the brand color reference, the MyPerfectColor product format, the sheen, and the quantity you need. Custom-made color matches are not returnable or refundable, so it is important to verify the exact color target and the surface you plan to coat before you place the order.
Even when the match to ICI 744 La Place is correct, the finished look can shift with lighting, viewing angle, sheen, texture, and nearby surfaces. The same color can read differently on a glossy part than on a matte or textured one. If the item will sit beside existing painted material, judge the new coating in the actual location and light where it will be seen.
MyPerfectColor has an original sample of the ICI 744 La Place in its color archive. This enables us to make paint and verify that it matches the original.
Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.
Learn more about our color matching service.
MyPerfectColor offers custom spray paint matched to ICI 744 La Place which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.
MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
While MyPerfectColor can provide paint matched to the ICI 744 La Place, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.
However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.
Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.