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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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A match of ICI 694 Dry Goods reads as a muted beige-tan with a soft yellow-green, slightly olive undertone. The color has low chroma, so it looks quiet rather than bright, and its medium depth keeps it from feeling pale or washed out.
MyPerfectColor custom spray paint matched to the selected brand color is useful for small, sprayable parts that need a restrained neutral finish. Common uses include HVAC vents, switch plates, speaker grilles, mailbox parts, brackets, railings, shelf supports, cabinet hardware, and PVC trim pieces, as well as frames, baskets, and furniture accents where a subdued color is preferred.
Because the color is muted, it often covers more evenly than a vivid tone, but the substrate still matters. Dark plastic, patchy primer, or heavy texture can influence how the warm tan and olive undertone read, and sheen choice can make surface texture and repair lines more noticeable. On exterior pieces, exposure and gloss level can also shift the appearance slightly.
Similar colors:
Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.
MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI 694 Dry Goods by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.
The colors shown on this website are computer video simulations of the ICI 694 Dry Goods and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.
If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.
Choose the sheen based on how the item will be used and how much reflectivity you want. A flatter finish usually hides surface texture better and tends to keep ICI 694 Dry Goods looking closer to a solid color target. A higher sheen is easier to wipe clean, but it can also make the same color read a little different because gloss changes how light hits the surface.
If you are coating a part that must blend with an existing surface, match the sheen to that surface as closely as possible. If the item is new or being painted as a standalone piece, pick the finish that best fits the wear and cleanup needs of the project.
Primer depends on the substrate, its condition, and the paint system you are using. For bare, glossy, slick, or hard-to-bond surfaces, a primer is often a good idea because it can improve adhesion and help the finish build more evenly. On a sound existing coating, primer may not be required if the selected product instructions do not call for it.
The safest approach is to follow the prep guidance for the exact MyPerfectColor product you ordered and test on a small area first when the surface is unfamiliar. Primer is rarely a bad idea, but the final call should be based on the material and the condition of the item being painted.
Yes. A MyPerfectColor match of ICI 694 Dry Goods can be a practical choice for baskets, frames, shelving, brackets, hardware, knobs, and similar items where spray application is easier than brushing. It is a good fit when the goal is to coordinate a smaller object to a known paint color reference.
For these projects, surface prep matters as much as color choice. Clean the item, use the right primer if the substrate needs it, and apply light coats so the finish builds evenly without runs or heavy texture.
Confirm the color from a physical swatch or a known existing reference for ICI 694 Dry Goods, not from a screen alone. MyPerfectColor matches to the original brand color standard, so the most important step is making sure the target color is the one you actually want to order.
If you are matching an already painted item, remember that aging, lighting, sheen, and substrate can make the surface look different from the original reference. When possible, compare against a trusted swatch or an untouched sample from the same color standard before placing the order.
Use light, even coats and keep the can moving at a steady pace. Hold the spray at the distance recommended for the product, overlap each pass slightly, and avoid trying to cover in one heavy coat. That helps reduce runs, uneven sheen, and color buildup that can make ICI 694 Dry Goods look patchy.
Multiple thin coats usually give better control than one wet coat, especially on edges, textured items, or mixed substrates. Let each coat flash off according to the product directions before applying the next one.
MyPerfectColor has an original sample of the ICI 694 Dry Goods in its color archive. This enables us to make paint and verify that it matches the original.
Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.
Learn more about our color matching service.
MyPerfectColor offers custom spray paint matched to ICI 694 Dry Goods which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.
MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
While MyPerfectColor can provide paint matched to the ICI 694 Dry Goods, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.
However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.
Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.