Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


A match of ICI 694 Dry Goods reads as a muted beige-tan with a soft yellow-green, slightly olive undertone. The color has low chroma, so it looks quiet rather than bright, and its medium depth keeps it from feeling pale or washed out.

MyPerfectColor custom spray paint matched to the selected brand color is useful for small, sprayable parts that need a restrained neutral finish. Common uses include HVAC vents, switch plates, speaker grilles, mailbox parts, brackets, railings, shelf supports, cabinet hardware, and PVC trim pieces, as well as frames, baskets, and furniture accents where a subdued color is preferred.

Because the color is muted, it often covers more evenly than a vivid tone, but the substrate still matters. Dark plastic, patchy primer, or heavy texture can influence how the warm tan and olive undertone read, and sheen choice can make surface texture and repair lines more noticeable. On exterior pieces, exposure and gloss level can also shift the appearance slightly.

Similar colors:

Arcadia House
611 Sea Gull Grey
614 Stonington Beige

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI 694 Dry Goods by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI 694 Dry Goods and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ 694 Dry Goods *

What sheen should I choose for ICI 694 Dry Goods in MyPerfectColor custom spray paint?

Choose the sheen based on how the item will be used and how much reflectivity you want. A flatter finish usually hides surface texture better and tends to keep ICI 694 Dry Goods looking closer to a solid color target. A higher sheen is easier to wipe clean, but it can also make the same color read a little different because gloss changes how light hits the surface.

If you are coating a part that must blend with an existing surface, match the sheen to that surface as closely as possible. If the item is new or being painted as a standalone piece, pick the finish that best fits the wear and cleanup needs of the project.

Do I need primer before spraying ICI 694 Dry Goods with MyPerfectColor?

Primer depends on the substrate, its condition, and the paint system you are using. For bare, glossy, slick, or hard-to-bond surfaces, a primer is often a good idea because it can improve adhesion and help the finish build more evenly. On a sound existing coating, primer may not be required if the selected product instructions do not call for it.

The safest approach is to follow the prep guidance for the exact MyPerfectColor product you ordered and test on a small area first when the surface is unfamiliar. Primer is rarely a bad idea, but the final call should be based on the material and the condition of the item being painted.

Can I use MyPerfectColor matched to ICI 694 Dry Goods on baskets, frames, or decor items?

Yes. A MyPerfectColor match of ICI 694 Dry Goods can be a practical choice for baskets, frames, shelving, brackets, hardware, knobs, and similar items where spray application is easier than brushing. It is a good fit when the goal is to coordinate a smaller object to a known paint color reference.

For these projects, surface prep matters as much as color choice. Clean the item, use the right primer if the substrate needs it, and apply light coats so the finish builds evenly without runs or heavy texture.

How do I confirm ICI 694 Dry Goods before ordering a MyPerfectColor match?

Confirm the color from a physical swatch or a known existing reference for ICI 694 Dry Goods, not from a screen alone. MyPerfectColor matches to the original brand color standard, so the most important step is making sure the target color is the one you actually want to order.

If you are matching an already painted item, remember that aging, lighting, sheen, and substrate can make the surface look different from the original reference. When possible, compare against a trusted swatch or an untouched sample from the same color standard before placing the order.

What spray technique works best for ICI 694 Dry Goods in MyPerfectColor paint?

Use light, even coats and keep the can moving at a steady pace. Hold the spray at the distance recommended for the product, overlap each pass slightly, and avoid trying to cover in one heavy coat. That helps reduce runs, uneven sheen, and color buildup that can make ICI 694 Dry Goods look patchy.

Multiple thin coats usually give better control than one wet coat, especially on edges, textured items, or mixed substrates. Let each coat flash off according to the product directions before applying the next one.

How quickly will I receive my paint matched to ICI 694 Dry Goods?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI 694 Dry Goods depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI 694 Dry Goods?
The RGB values for ICI 694 Dry Goods are 183, 172, 154 and the HEX code is #B7AC9A. The LRV for ICI 694 Dry Goods is 41.77. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI 694 Dry Goods?
The Hue Angle for ICI 694 Dry Goods is 85.43 and the chroma is 10.78. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI 694 Dry Goods would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI 694 Dry Goods in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI 694 Dry Goods?

MyPerfectColor has an original sample of the ICI 694 Dry Goods in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI 694 Dry Goods should I get?

MyPerfectColor offers custom spray paint matched to ICI 694 Dry Goods which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI 694 Dry Goods in a different company?

While MyPerfectColor can provide paint matched to the ICI 694 Dry Goods, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.