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A match of Behr 750B-7 Thick Chocolate is a very dark brown with a warm, reddish undertone and low chroma. It reads as a dense brown rather than a clean neutral, with an earthy depth that keeps it from drifting toward black.

MyPerfectColor custom spray paint matched to the selected brand color can be useful on vent covers, speaker grilles, switch plates, brackets, shelf supports, railings, shutters, mailbox parts, and exposed hardware. It also fits PVC trim pieces, fixture housings, frames, and furniture accents when you need a dark brown finish on small or removable parts.

Because this color is so dark, surface condition and finish will affect the final read. Thin or uneven coverage may appear lighter at first, and gloss levels can make sanding marks, texture, or substrate repairs more noticeable. A consistent primer and full film build help the color resolve to its intended deep brown appearance.

Similar colors:

S-G-790 Bear Rug
740B-7 Smooth Coffee
780B-7 Bison Brown

Product Data

About BEHR Paint

BEHR is a dynamic company that actively embraces quality and innovation to bring the paint industry the very best products and services. Their bold entrepreneurial spirit and commitment to integrity and to doing the right thing has been the cornerstone of their success since 1947. BEHR enjoys great brand presence and a reputation for unparalleled quality, innovation, value and performance. People know and love the BEHR brand.

Matching BEHR Paint Colors

MyPerfectColor is able match all of the BEHR paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original BEHR color by matching the original BEHR color books and swatches. MyPerfectColor is not using BEHR paint.

The colors shown on this website are computer video simulations of the BEHR Color and may not match BEHR Color standards. Refer to BEHR Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original BEHR color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of Behr™ 750B-7 Thick Chocolate *

How much MyPerfectColor spray paint matched to Behr 750B-7 Thick Chocolate do I need for my project?

Coverage depends on the surface size, texture, hiding power, application method, and how many coats you plan to apply. For MyPerfectColor custom spray paint matched to Behr 750B-7 Thick Chocolate, a typical spray can covers about 20 square feet with one coat.

If you are coating a rough, porous, or dark surface, plan for more paint because you may need extra coats for even coverage. If you are using another MyPerfectColor paint format instead of spray paint, typical coverage is often about 400 to 600 square feet per gallon, but the exact amount still depends on the surface and application.

What finish should I choose for Behr 750B-7 Thick Chocolate in MyPerfectColor paint?

The color reference Behr 750B-7 Thick Chocolate does not define the sheen, so the right finish depends on the item you are coating and how you want it to perform. Finish affects durability, cleanup, reflectivity, and how the matched color looks on the finished surface.

Glossier finishes reflect more light and can make the same color read brighter or more reflective, while flatter finishes reduce reflection and can make the color read deeper. Choose the finish that fits the item's use and cleaning needs, not just the color name.

Can MyPerfectColor spray paint matched to Behr 750B-7 Thick Chocolate be used on plastic?

Yes, but plastics vary widely, so test on the actual material before painting the full item. MyPerfectColor spray paint sticks well to most plastics, but prep and primer can make a big difference in adhesion and finish quality.

For difficult or low-energy plastic surfaces, use the MyPerfectColor primer for better adhesion, and make sure the part is clean and ready for paint. A test piece is the safest way to confirm that Behr 750B-7 Thick Chocolate will cover and bond the way you expect on that specific plastic.

Will Behr 750B-7 Thick Chocolate look the same after MyPerfectColor applies the match?

The color target stays the same, but the finished appearance can still change after application because lighting, placement, sheen, and nearby surfaces affect how the match reads. That is especially important if the painted part will sit near an existing painted surface.

Once applied, the same Behr 750B-7 Thick Chocolate match can look different on a flat panel, a curved object, or a surface beside older paint because age, texture, and gloss all influence the final look. If appearance sensitivity is high, plan with those conditions in mind before ordering.

What is the best way to spray Behr 750B-7 Thick Chocolate for even coverage?

Use light, even coats and keep a consistent spray distance. Overlap each pass slightly and avoid heavy coats, since thick passes can cause runs, uneven sheen, or a muddy-looking build.

For a custom match of Behr 750B-7 Thick Chocolate, steady application helps the color read more consistently across the part. If the surface is large or has edges, corners, or curves, build the color gradually instead of trying to cover it all at once.

How quickly will I receive my paint matched to Behr 750B-7 Thick Chocolate?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Behr 750B-7 Thick Chocolate depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for Behr 750B-7 Thick Chocolate?
The RGB values for Behr 750B-7 Thick Chocolate are 83, 63, 58 and the HEX code is #533F3A. The LRV for Behr 750B-7 Thick Chocolate is 5.75. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What paint type is used to make spray paint matched to Behr 750B-7 Thick Chocolate? And how many spray cans do I need?

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint matched to Behr 750B-7 Thick Chocolate enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The MyPerfectColor 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge spray paint need as the coverage is highly dependent on how it is applied. Learn more about how spray paint works at MyPerfectColor.

What is the Hue Angle and Chroma for Behr 750B-7 Thick Chocolate?
The Hue Angle for Behr 750B-7 Thick Chocolate is 40.99 and the chroma is 10.12. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Does Behr paint color Behr 750B-7 Thick Chocolate need primer?
MyPerfectColor doesn't sell Behr paint, but it does match the Behr 750B-7 Thick Chocolate and all the other Behr colors in a wide variety of paint types. The need for primer depends on the specific paint and the substrate being painted. The top quality paints these days tend to be self-priming over most surfaces, while paint at the mid to lower grade quality levels will need a separate primer. Most special situations such as bleeding type woods or difficult to adhere surfaces like plastic will often need a specialty primer. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project and whether you need a primer.
How can MyPerfectColor match the Behr 750B-7 Thick Chocolate?

MyPerfectColor has an original sample of the Behr 750B-7 Thick Chocolate in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How do I convert Behr 750B-7 Thick Chocolate to a different color from another paint company?

While we can provide Behr 750B-7 Thick Chocolate in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another brand.

However, under the color image on a color page there is a link that says "Explore Colors". Clicking this link displays colors with similar values and you can look for any colors from the brand you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.