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A match of Sherwin Williams SW9695 Beetroot is a medium-dark red with a muted, warm undertone and a brown-plum cast. It reads as a subdued red rather than a bright one, with enough depth to feel grounded and enough chroma to stay clearly in the red family.

MyPerfectColor custom spray paint matched to the selected Sherwin-Williams color reference can be used on metal hardware, mailbox bodies, vent covers, switch plates, speaker grilles, brackets, shelving details, picture frames, and furniture pulls. It also fits shutters, railings, trim pieces, and other sprayable parts where a repeatable color on small components matters more than repainting an entire surface.

Because this color is fairly deep and moderately chromatic, finish and substrate can change how it reads. Lighter or uneven surfaces may need additional coats for even coverage, and glossy finishes can make texture, edges, and surface flaws more noticeable. Film build also affects perceived depth, so the color may look slightly richer as coverage becomes more complete.

Similar colors:

SW1301 Rouge Red
53927
SW6314 Luxurious Red

Product Data

About Sherwin-Williams

The SHERWIN-WILLIAMS COMPANY was founded by Henry Sherwin and Edward Williams in 1866. Today, the company is a global leader in the development, manufacture and sale of coatings and related products.

Matching Sherwin-Williams Paint Colors

MyPerfectColor matches all of the Sherwin-Williams paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original Sherwin-Williams color by matching the original Sherwin-Williams color books and swatches. MyPerfectColor is not using Sherwin-Williams paint.

The colors shown on this website are computer video simulations of the Sherwin-Williams Color and may not match Sherwin-Williams Color standards. Refer to Sherwin-Williams Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original Sherwin-Williams color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of Sherwin Williams™ SW9695 Beetroot *

How does the finish affect a match of SW9695 Beetroot from MyPerfectColor?

The finish changes both durability and how reflective SW9695 Beetroot will look on the finished item. A flatter finish usually reduces glare, while a glossier finish is easier to clean and can hold up better in higher-wear use. Because sheen changes how the color reads, choose the finish based on the item and the surface conditions, not on the color name alone.

Can SW9695 Beetroot be applied to plastic, and what prep should I use?

Plastics vary widely, so SW9695 Beetroot should be tested on the actual plastic before you commit to the full project. MyPerfectColor spray paint works well on most plastics, but proper prep is important and the MyPerfectColor primer can help improve adhesion. If the part is a difficult or low-energy plastic, a test spray and a primer step reduce the risk of poor sticking or uneven appearance.

What should I confirm before ordering SW9695 Beetroot as a custom MyPerfectColor match?

Before ordering SW9695 Beetroot, confirm the brand color reference, the MyPerfectColor product type, the sheen, and the quantity you need. MyPerfectColor is making a custom match of SW9695 Beetroot, not selling Sherwin Williams original paint, so the order details need to match your project. This is especially important because custom-made color matches are not returnable or refundable.

Can I order SW9695 Beetroot in spray paint for baskets, frames, or decor parts?

Yes. A match of Sherwin Williams SW9695 Beetroot can be ordered in MyPerfectColor custom spray paint for small projects where spray application is practical, such as baskets, frames, shelving parts, brackets, knobs, hardware, furniture accents, and other decor pieces. It is a good fit when the item can be cleaned, prepped, and coated evenly as a removable or portable part.

MyPerfectColor also offers other formats for color-matching projects, but spray paint is often the easiest choice for small objects and detailed parts that need a consistent color match.

How much SW9695 Beetroot spray paint should I plan for?

Coverage for SW9695 Beetroot depends on the surface size, texture, hiding power, application method, and how many coats you need. A typical can of spray paint covers about 20 square feet with one coat, but rough or dark surfaces often need more material for even coverage. For larger projects, plan with extra paint so you do not run short before the part is fully coated.

If you are using another MyPerfectColor paint format, typical coverage is often between 400 and 600 square feet, but the actual amount still depends on the specific product and the job conditions.

How quickly will I receive my paint matched to Sherwin Williams SW9695 Beetroot?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Sherwin Williams SW9695 Beetroot depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for Sherwin Williams SW9695 Beetroot?
The RGB values for Sherwin Williams SW9695 Beetroot are 137, 69, 72 and the HEX code is #894548. The LRV for Sherwin Williams SW9695 Beetroot is 10.08. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for Sherwin Williams SW9695 Beetroot?
The Hue Angle for Sherwin Williams SW9695 Beetroot is 21.55 and the chroma is 31.52. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the Sherwin Williams SW9695 Beetroot would be best for interior walls?
MyPerfectColor doesn't sell Sherwin Williams, but it does match the Sherwin Williams SW9695 Beetroot in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the Sherwin Williams SW9695 Beetroot?

MyPerfectColor has an original sample of the Sherwin Williams SW9695 Beetroot in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How much area will one spray can cover? And what is Sherwin Williams SW9695 Beetroot spray paint made of?

To make spray paint matched to Sherwin Williams SW9695 Beetroot. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I find the same color as the Sherwin Williams SW9695 Beetroot in a different company?

While MyPerfectColor can provide paint matched to the Sherwin Williams SW9695 Beetroot, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.