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A match of ICI Serenity Now is a very light, low-chroma off-white with a soft warm cast. It reads as an ivory-beige rather than a clean white, with a faint yellow-beige undertone and a smooth, quiet appearance.

MyPerfectColor custom spray paint matched to this color is a practical choice for smaller parts that need to blend with a warm neutral finish, such as vents, switch plates, access panels, speaker grilles, light trim pieces, shelving brackets, frames, railings, PVC, and hardware. It can also be used on mailboxes, shutters, and exterior fixtures when a pale warm reference needs to be carried onto removable or hard-to-brush parts.

Because the color is very light, underlying contrast, dark substrate color, or uneven prep can show through more easily and may require additional coats for even coverage. The final reading can also shift with sheen, film build, and surface texture, so a smoother substrate may look a little cleaner while rougher surfaces can appear slightly darker or less even.

Similar colors:

Lazy Days
Olivia's White
300 Silk Ribbon

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Serenity Now by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Serenity Now and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Serenity Now *

Will Serenity Now by ICI look the same if I order it in different finishes?

No. A MyPerfectColor match of Serenity Now is made to the color reference, but the finish can change how that color reads after application. Matte, satin, and gloss reflect light differently, so the same color can look softer, deeper, or more reflective depending on the sheen.

If you are coating a part that will sit next to an existing painted surface, choose the finish that matches the surrounding item as closely as possible. If the finish changes, the final appearance can change even when the color match is correct.

Can I use Serenity Now by ICI on metal or over an existing coating?

Yes, but surface condition matters. For metal, clean off dirt, grease, loose rust, and contamination before painting. If you are coating over an existing finish, scuff the surface if it is sound and glossy so the new coating can bond better.

The condition of the old coating, along with its gloss and texture, can affect how Serenity Now looks after it dries. If the old surface is uneven, chalky, or failing, test a small area first and use the right primer or prep steps for that substrate.

Will Serenity Now by ICI stick to plastic, and do I need primer?

Plastics vary a lot, so test the actual part before committing to the full job. MyPerfectColor spray paint sticks well to most plastics, but adhesion on low-energy or difficult plastics can improve when you use the MyPerfectColor primer.

Clean the part first and remove any mold release, oils, or handling residue. If the plastic is very smooth or the part is heavily handled, primer and a test application are the safer way to reduce adhesion risk before you order or paint the full item.

How do I confirm Serenity Now by ICI before I order a MyPerfectColor match?

Confirm Serenity Now from a physical swatch or a known existing color sample from the original brand, not from a screen image alone. MyPerfectColor matches to the selected brand color reference, so the target should be verified before you place the order.

If the color you are trying to match comes from an aged wall, faded part, or a photo, the visible color may not represent the original ICI reference accurately. A confirmed physical reference is the best way to avoid ordering the wrong match.

What projects are a good fit for Serenity Now by ICI in custom spray paint?

A match of ICI Serenity Now is useful when you need MyPerfectColor custom spray paint matched to a known brand color for small or awkward parts such as trim details, fixtures, railings, vents, pipes, hardware, accessories, and other items that are inefficient to coat with a brush.

It is also practical for removable parts and repeatable projects where you want the same matched color across multiple pieces. If the item has a tricky shape or a small surface area, spray application can be a better format than brush-in-cap bottles or housepaint.

How quickly will I receive my paint matched to ICI Serenity Now?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Serenity Now depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Serenity Now?
The RGB values for ICI Serenity Now are 0, 0, 0 and the HEX code is #000000. The LRV for ICI Serenity Now is 0.01. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Serenity Now?
The Hue Angle for ICI Serenity Now is 0.0 and the chroma is 0.0. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Serenity Now would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Serenity Now in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Serenity Now?

MyPerfectColor has an original sample of the ICI Serenity Now in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Serenity Now should I get?

MyPerfectColor offers custom spray paint matched to ICI Serenity Now which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Serenity Now in a different company?

While MyPerfectColor can provide paint matched to the ICI Serenity Now, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.