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A match of ICI Sand Dance is a warm, medium-deep brown with an orange-red cast and moderate chroma. It reads earthy rather than gray, with enough color to stay distinct but not so much that it looks bright. The low LRV means it will appear fairly dark on most surfaces.

That character suits MyPerfectColor custom spray paint on railings, shutters, mailboxes, fence hardware, vent covers, speaker grilles, shelving brackets, lamp parts, and other small trim pieces where a brown tone is needed on a repeatable color target. It can also work on PVC, metal, wood, or previously coated accessories after proper prep, especially when you want removable parts or fixtures to match a known brand color reference.

Because this color is relatively dark and moderately saturated, the final read will shift with film build, sheen, and substrate texture. Darker or uneven underlying surfaces can influence coverage and depth, and edges or worn textures may remain visible after spraying. On exterior parts, consistent prep and finish selection matter because sun and weather can change how a deeper brown wears over time.

Similar colors:

Spanish Chestnut
320 Copper
Bennington Clay

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Sand Dance by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Sand Dance and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Sand Dance *

Where can I find the SDS for Sand Dance (ICI 344966) before ordering MyPerfectColor paint?

The SDS is tied to the MyPerfectColor product and chemistry you plan to order, not to the Sand Dance color name by itself. Review the Safety Data Sheets for the specific MyPerfectColor paint format before purchasing so you know which document applies to your order.

You can start here: Safety Data Sheets.

How do I confirm the right original Sand Dance (ICI 344966) color reference before I order a match?

Confirm Sand Dance from a physical swatch or another known original ICI color reference whenever possible, not from a screen image alone. MyPerfectColor makes a match of the selected brand color reference, so the quality of the reference you approve is important before you place the order.

If the only reference you have is digital, treat it as a starting point and verify the target color before ordering. That helps reduce the risk of matching the wrong version of Sand Dance.

Do I need primer for Sand Dance (ICI 344966) in MyPerfectColor spray paint?

Primer needs for Sand Dance depend on the substrate, its condition, and the paint format you choose, not on the color name itself. A primer can help on bare, porous, glossy, repaired, or otherwise difficult surfaces, and it never hurts adhesion.

If the surface is already sound and the prep guidance for the selected MyPerfectColor product does not call for primer, it may not be required. Check the prep guidance for the exact format you are ordering so you can choose the right surface prep for the job.

What spray application steps help a match of Sand Dance (ICI 344966) look even on the finished part?

For a match of Sand Dance in spray form, use several light, even coats instead of one heavy pass. Keep the can at a steady distance, overlap each pass slightly, and allow each coat to flash off before adding the next one.

Heavy passes can cause runs, uneven sheen, or a muddy-looking color build. If you are spraying edges, recesses, or mixed materials, take extra care to keep the application even across the whole part.

How does finish affect the way Sand Dance (ICI 344966) looks after I apply MyPerfectColor paint?

The finish you choose for Sand Dance changes how the matched coating reads on the finished item because sheen changes reflectivity. The same MyPerfectColor match can look different in matte, satin, semi-gloss, or gloss, especially on textured or curved surfaces.

Choose the finish that fits the part you are coating and keep the finish consistent if you need repeatable results across multiple pieces. Finish is a practical ordering factor, not just an appearance preference.

How quickly will I receive my paint matched to ICI Sand Dance?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Sand Dance depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Sand Dance?
The RGB values for ICI Sand Dance are 0, 0, 0 and the HEX code is #000000. The LRV for ICI Sand Dance is 0.01. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Sand Dance?
The Hue Angle for ICI Sand Dance is 0.0 and the chroma is 0.0. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Sand Dance would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Sand Dance in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Sand Dance?

MyPerfectColor has an original sample of the ICI Sand Dance in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Sand Dance should I get?

MyPerfectColor offers custom spray paint matched to ICI Sand Dance which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Sand Dance in a different company?

While MyPerfectColor can provide paint matched to the ICI Sand Dance, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.