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MyPerfectColor custom spray paint matched to Rural Rose is a muted rose with a warm red base and a soft dusty cast. It reads as a medium-deep color rather than a bright pink, with enough depth to feel grounded and a slight mauve-brown undertone in some lighting.

This shade can work on spray-painted frames, mirror surrounds, shelf brackets, metal railings, switch plates, speaker grilles, mailboxes, shutters, hardware, and PVC accents when you need a rose tone on small parts or removable pieces. It also suits baskets, display components, and other sprayable accessories where a controlled, low-sheen finish is easier to manage than brush application.

Because Rural Rose is moderately deep rather than pale, it should usually cover more cleanly than a very light color, but substrate color, texture, and finish still affect how even it looks. On glossy plastic or metal, careful surface prep and multiple light coats can help keep the color consistent, while sheen differences can make the warm undertone read slightly stronger or softer.

Similar colors:

64 Barberry Rose
St. Charles Street
Rose Orchard

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Rural Rose by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Rural Rose and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Rural Rose *

Can I order Rural Rose 344957 as spray paint for plastic parts?

Yes. MyPerfectColor custom spray paint can be matched to Rural Rose 344957 for plastic parts, but plastics vary a lot, so test on the actual item before coating the full piece. Clean the surface well, and if adhesion is a concern, use MyPerfectColor primer to improve the bond.

If the plastic is low-energy, heavily molded, or previously coated, a test area is the safest way to confirm how Rural Rose will spray and dry on that exact material.

How do I confirm Rural Rose 344957 before ordering a MyPerfectColor match?

Confirm Rural Rose 344957 from a physical swatch, an existing painted sample, or another known original brand reference rather than from your screen alone. MyPerfectColor is making a match of the selected brand color reference, so the ordering decision should be based on the actual target color you want reproduced.

If you are comparing against an existing surface, check the original color reference and not just the current appearance of the aged part, because wear, lighting, and sheen can make the same color look different.

How much Rural Rose 344957 do I need for my project?

Plan quantity from the size of the item, the surface texture, the application method, and how many coats Rural Rose 344957 will need. A typical can of spray paint covers about 20 square feet with one coat, while other MyPerfectColor paint formats typically cover about 400 to 600 square feet.

If the surface is rough, porous, dark, or uneven, you may need more product than the basic coverage estimate suggests.

Which finish should I choose for Rural Rose 344957?

Choose the finish for Rural Rose 344957 based on the look and performance you need on the finished item. Sheen affects durability, reflectivity, cleanup, and the way the matched color reads after it dries.

If you are matching an existing painted part, try to match the sheen of that surface as well as the color, because the same Rural Rose color can look different in gloss, satin, or matte finishes.

What prep do I need before applying Rural Rose 344957 to metal or an existing coating?

For metal or a previously painted surface, clean off dirt, grease, and contamination first, then scuff glossy areas so Rural Rose 344957 has a better surface to grip. If there is rust, peeling paint, or failing coating, address that before you spray.

The condition of the old coating, along with its gloss and texture, can change how the new match looks after it dries, so a test application is a good idea before you finish the whole part.

How quickly will I receive my paint matched to ICI Rural Rose?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Rural Rose depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Rural Rose?
The RGB values for ICI Rural Rose are 178, 116, 128 and the HEX code is #B27480. The LRV for ICI Rural Rose is 23.57. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Rural Rose?
The Hue Angle for ICI Rural Rose is 8.56 and the chroma is 25.93. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Rural Rose would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Rural Rose in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Rural Rose?

MyPerfectColor has an original sample of the ICI Rural Rose in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Rural Rose should I get?

MyPerfectColor offers custom spray paint matched to ICI Rural Rose which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Rural Rose in a different company?

While MyPerfectColor can provide paint matched to the ICI Rural Rose, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.