Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


A match of ICI Rosita reads as a medium pink-mauve with a noticeable cool violet cast. It is not a pastel; the color has enough depth to feel more muted than bright, with a rose-purple balance between dusty pink and soft plum.

MyPerfectColor custom spray paint matched to the selected ICI Rosita color can be useful on small sprayable parts where that rosy-violet tone needs to be repeated cleanly: switch covers, speaker grilles, metal brackets, shelf supports, picture frames, knobs, mailboxes, railings, baskets, and decorative hardware. It also works for plastic or primed metal accessories when the goal is a consistent color on separate components rather than a large continuous surface.

Because Rosita has moderate chroma and a medium-dark value, it often sprays with more even coverage than very vivid colors, but finish and substrate still matter. A glossier finish can make the violet undertone read a little stronger, while matte or textured surfaces may soften it. As with any custom color, surface preparation and film build affect how closely the sprayed part matches the reference.

Similar colors:

Carmine Rose
Pansy Violet
1 Exotic Pink

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Rosita by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Rosita and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Rosita *

How can ICI Rosita (344945) look different after it is applied as a MyPerfectColor match?

Even when you order a MyPerfectColor match of ICI Rosita (344945), the finished color can read differently after application depending on lighting, placement, sheen, and nearby surfaces. The same color can also appear different on metal, plastic, wood, or a previously painted item.

If the color has to fit a specific location, judge it on the actual part and in the intended lighting, not just from the swatch or screen view.

How should I confirm ICI Rosita (344945) before ordering a MyPerfectColor match?

Confirm ICI Rosita (344945) from a physical swatch from the original brand or from a known existing color reference before you order. Screen viewing alone can be unreliable, and MyPerfectColor matches to the selected brand color reference, not to how a photo appears on a display.

If you already have the approved Rosita reference, use that as the target for the order so you are matching the correct original color.

What projects are a good fit for ICI Rosita (344945) in MyPerfectColor custom spray paint?

MyPerfectColor custom spray paint matched to ICI Rosita (344945) is useful for parts that are awkward or inefficient to brush, such as trim details, fixtures, railings, vents, pipes, hardware, accessories, and other small items.

It is a practical choice when you want a matching color on a removable or hard-to-coat part and you need a spray application rather than a brush-on format.

How long does MyPerfectColor spray paint matched to ICI Rosita (344945) take to dry and recoat?

For MyPerfectColor spray paint matched to ICI Rosita (344945), dry-to-touch happens within minutes, recoating is typically done in 1 to 2 hours, and full cure takes about two weeks.

These are different stages, so avoid handling the part as if it is fully cured just because it feels dry on the surface.

How much does a can of MyPerfectColor spray paint matched to ICI Rosita (344945) cover?

A typical can of MyPerfectColor spray paint matched to ICI Rosita (344945) covers about 20 square feet with one coat. Actual coverage depends on the size of the surface, texture, hiding power, application method, and how many coats are needed.

If the project has edges, texture, or a darker base surface, plan for less coverage than the nominal figure.

How quickly will I receive my paint matched to ICI Rosita?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Rosita depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Rosita?
The RGB values for ICI Rosita are 185, 111, 166 and the HEX code is #B96FA6. The LRV for ICI Rosita is 24.58. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Rosita?
The Hue Angle for ICI Rosita is 335.46 and the chroma is 40.96. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Rosita would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Rosita in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Rosita?

MyPerfectColor has an original sample of the ICI Rosita in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Rosita should I get?

MyPerfectColor offers custom spray paint matched to ICI Rosita which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Rosita in a different company?

While MyPerfectColor can provide paint matched to the ICI Rosita, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.