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MyPerfectColor custom spray paint matched to the selected ICI color reference for Morocco Red is a dark, muted red with a brown-leaning, warm undertone. With low light reflectance and modest chroma, it reads as an earthy red-brown rather than a clear or vivid red, and it can look deeper once it is applied in a fuller film or different finish.

This color suits spray-painted parts where a subdued red-brown needs to be carried across small surfaces: vents, switch covers, speaker grilles, brackets, shelf supports, railings, mailboxes, shutters, hardware, and trim pieces. It is also practical for maker projects and replacement parts such as frames, baskets, knobs, and furniture accents when a repeatable matched color is needed on metal, plastic, wood, or previously coated items after proper prep.

Because the color is relatively dark, surface prep and film build can affect the final read. Scratches, texture, and sheen differences may stand out more than they would in a lighter color, especially on small parts or when coating one item beside an older painted surface. On contrasting substrates, coverage can change the apparent depth until the coating is fully built.

Finish also changes how this color behaves. A flatter finish will keep it quieter and more muted, while a glossier finish can make the brown-red undertone look richer and make surface imperfections more noticeable.

Similar colors:

Siren Song
Black Bordeaux
Fudge Cookie

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Morocco Red by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Morocco Red and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Morocco Red *

How soon can I recoat MyPerfectColor spray paint matched to Morocco Red (ICI color 344717)?

For spray paint matched to Morocco Red (ICI color 344717), dry-to-touch is usually within minutes, but that is not the same as being ready for another coat. Plan to recoat in about 1 to 2 hours, and allow about two weeks for full cure before heavy handling or service.

If the item will be stacked, mounted, or installed soon after painting, give the film extra time so the finish is less likely to mark or print.

Where do I find the SDS for MyPerfectColor paint matched to Morocco Red (ICI color 344717)?

The SDS is tied to the specific MyPerfectColor product and chemistry you order, not to the Morocco Red color name alone. Use the Safety Data Sheets page for the product you are buying: https://www.myperfectcolor.com/Safety-Data-Sheets/33970.htm

If you order a match of ICI Morocco Red in a different format, check the SDS for that exact product format so you have the right safety information before use.

Which sheen should I choose for MyPerfectColor matched to Morocco Red (ICI color 344717)?

Choose the sheen based on how the item will be used, not just on the color name. A glossier finish is usually easier to wipe down and can look more reflective, while a flatter finish reduces shine but may be less durable in high-contact use.

With Morocco Red, the sheen also changes how the color reads on the finished item, so the same match can look different in matte, satin, or gloss. If the part will be handled often or cleaned often, favor the finish that fits that use case first.

What surface prep should I do before applying MyPerfectColor Morocco Red (ICI color 344717)?

Start with a clean, dry surface. Remove dust, grease, and any loose coating before painting Morocco Red, and use light scuffing where the surface type calls for better adhesion. Mask off areas you do not want coated, especially on hardware, trim pieces, vents, or removable parts.

Because the right prep depends on the substrate, it is smart to test the coating on the actual item before painting the full piece. That is especially useful on plastic, metal, or previously coated surfaces.

How much MyPerfectColor Morocco Red (ICI color 344717) paint do I need for my project?

Coverage depends on the surface size, texture, hiding power, application method, and how many coats the Morocco Red project needs. As a planning guide, a typical spray paint can covers about 20 square feet with one coat, while other paint formats often cover about 400 to 600 square feet.

If the surface is textured, porous, dark, or requires multiple coats, plan for more product so you do not run short before the job is finished.

How quickly will I receive my paint matched to ICI Morocco Red?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Morocco Red depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Morocco Red?
The RGB values for ICI Morocco Red are 0, 0, 0 and the HEX code is #000000. The LRV for ICI Morocco Red is 0.01. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Morocco Red?
The Hue Angle for ICI Morocco Red is 0.0 and the chroma is 0.0. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Morocco Red would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Morocco Red in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Morocco Red?

MyPerfectColor has an original sample of the ICI Morocco Red in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Morocco Red should I get?

MyPerfectColor offers custom spray paint matched to ICI Morocco Red which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Morocco Red in a different company?

While MyPerfectColor can provide paint matched to the ICI Morocco Red, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.