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A match of ICI Marshmallow is a very light off-white with a soft warm cast. The low chroma keeps it muted rather than bright, and the slight beige-yellow undertone gives it a warmer read than a clean white. In MyPerfectColor custom spray paint, it is suited to a quiet, pale finish that stays close to the original color reference.

This shade works well on spray-painted parts that need to blend into an existing painted surface without standing out, such as HVAC vents, switch covers, access panels, speaker grilles, shelving brackets, picture frames, baskets, and PVC trim pieces. It can also be used on mailboxes, railings, shutters, or fixture housings when a soft off-white match is needed across metal, plastic, wood, or previously coated parts.

Because Marshmallow is so light, even coverage matters. Darker or uneven substrates can show through more easily, so proper prep and enough film build can help the color read evenly. Finish and surface texture also affect the result, and the same match may look slightly warmer or cooler depending on sheen, substrate, and application thickness.

Similar colors:

Sand Dollar Shell
Soft Shimmer
Secret Affair

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Marshmallow by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Marshmallow and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Marshmallow *

Can I order Marshmallow (ICI) as MyPerfectColor custom spray paint for baskets, frames, or other decor pieces?

Yes. MyPerfectColor can make a custom spray paint match of Marshmallow (ICI) for spray-friendly projects like baskets, frames, shelving, small furniture accents, hardware, and other removable or decorative parts. Use it when you want the item to coordinate to the Marshmallow color reference, not when you need the original ICI paint product. For the best result, make sure the item can be cleaned, masked, and sprayed evenly.

Which finish should I choose for Marshmallow (ICI) when ordering MyPerfectColor paint?

Choose the finish based on how the item will be used and how much sheen you want the matched color to show. Higher gloss usually looks more reflective and can make surface flaws or prep issues easier to see, while lower gloss reduces shine and can be more forgiving. The Marshmallow color itself stays the target, but the finish can change the final look of the coating on the part you paint. If the item will be handled often, choose the finish that best fits durability and cleanup needs.

Will Marshmallow (ICI) spray paint stick to plastic parts?

MyPerfectColor spray paint matched to Marshmallow (ICI) can be used on many plastics, but plastic types vary and some need extra prep or primer. Test on the actual plastic first if the part is unfamiliar, flexible, glossy, or low-energy. Using the MyPerfectColor primer for Acrylic Enamel can improve adhesion on difficult plastics, but you should still verify the result on your specific substrate before coating the full item.

What prep is needed before spraying Marshmallow (ICI) on metal or over an existing coating?

Clean the surface first to remove dirt, grease, and other contamination, then scuff-sand if the metal or old coating is smooth and sound. If there is rust, peeling paint, or a failing finish, address that before applying a match of Marshmallow (ICI), because the condition of the underlying surface can affect both adhesion and how the color reads. Gloss, texture, and age of the existing coating can also change the final appearance even when the color match is correct.

How do I confirm I am ordering the right Marshmallow (ICI) match before I buy?

Confirm the target color from a physical swatch or another known original reference for Marshmallow (ICI), not from a phone or monitor alone. MyPerfectColor is matching the selected brand color reference, so the order should be based on the actual Marshmallow target you want to reproduce. If you are matching to an existing painted part, verify that part against the original Marshmallow reference first, since aging and lighting can make a surface look different from the standard color.

How quickly will I receive my paint matched to ICI Marshmallow?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Marshmallow depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Marshmallow?
The RGB values for ICI Marshmallow are 0, 0, 0 and the HEX code is #000000. The LRV for ICI Marshmallow is 0.01. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Marshmallow?
The Hue Angle for ICI Marshmallow is 0.0 and the chroma is 0.0. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Marshmallow would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Marshmallow in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Marshmallow?

MyPerfectColor has an original sample of the ICI Marshmallow in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Marshmallow should I get?

MyPerfectColor offers custom spray paint matched to ICI Marshmallow which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Marshmallow in a different company?

While MyPerfectColor can provide paint matched to the ICI Marshmallow, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.