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A match of ICI Cuddle reads as a very light warm off-white with a faint beige-yellow undertone. It has low chroma, so the color stays quiet rather than looking crisp or bright, and the high LRV gives it a light, airy appearance without pushing into a stark white.

MyPerfectColor custom spray paint matched to the selected brand color can be useful on small parts and accessories where a light neutral needs to carry across different materials. Common spray-paintable uses include vents, switch covers, speaker grilles, brackets, shelf supports, frames, wicker or wire baskets, PVC trim pieces, mailboxes, and hardware that needs to coordinate with a warm off-white reference. Because the color is restrained, it also suits architectural details and removable components where a clean, low-contrast finish is needed.

As with many very light colors, coverage can be more dependent on the substrate than it is with deeper shades. Dark, patchy, or uneven surfaces may show through more easily and may need extra coats for a consistent result. Finish choice and film build can also shift how warm or soft the color appears, so the same matched color can read slightly different on smooth metal, plastic, wood, or previously coated parts.

Similar colors:

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Inner Peace

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Cuddle by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Cuddle and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Cuddle *

Where can I find the SDS for Cuddle by ICI, color 344311, before ordering MyPerfectColor paint?

MyPerfectColor Safety Data Sheets for Cuddle by ICI are on the Safety Data Sheets page for the product family: https://www.myperfectcolor.com/Safety-Data-Sheets/33970.htm. The SDS applies to the MyPerfectColor paint and its chemistry, not to the color name alone.

Do I need primer for Cuddle by ICI, color 344311, on my project?

Primer depends on the substrate, its condition, and the paint type you are using. A primer usually helps adhesion and, as a rule of thumb, it never hurts, but it is not always required.

For items like PVC pipe, vents, metal trim, plastic parts, or previously coated surfaces, check the prep guidance for the specific MyPerfectColor product you plan to use before you order or apply it.

How much MyPerfectColor paint matched to Cuddle by ICI, color 344311, should I order?

Coverage depends on the surface size, texture, hiding power, application method, and how many coats the job needs. A typical can of spray paint covers about 20 square feet with one coat. Other paint formats usually cover about 400 to 600 square feet, but real coverage can vary.

If you are painting small parts like shutters, grilles, hardware, brackets, or pipe, plan for the shape of the item and any extra coats needed for full coverage.

How do I confirm Cuddle by ICI, color 344311, before ordering a MyPerfectColor match?

Confirm Cuddle by ICI from a physical swatch or a known existing color reference, not from a screen alone. MyPerfectColor matches to the original brand color target, so the best starting point is the actual color reference you want to reproduce.

If the new coating will sit next to an existing painted surface, a test sample can help reduce risk from aging, sheen differences, or substrate differences.

What spray technique works best for Cuddle by ICI, color 344311, on small parts and fixtures?

Use light, even coats, keep a consistent spray distance, and overlap passes slightly. Avoid heavy passes, which can cause runs, uneven sheen, or a muddy color build.

This is especially important on items like vents, speaker grilles, access covers, hardware, railings, and other small parts where spray application is practical and the finish is easy to see.

How quickly will I receive my paint matched to ICI Cuddle?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Cuddle depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Cuddle?
The RGB values for ICI Cuddle are 239, 232, 227 and the HEX code is #EFE8E3. The LRV for ICI Cuddle is 81.51. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Cuddle?
The Hue Angle for ICI Cuddle is 66.4 and the chroma is 3.72. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Cuddle would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Cuddle in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Cuddle?

MyPerfectColor has an original sample of the ICI Cuddle in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Cuddle should I get?

MyPerfectColor offers custom spray paint matched to ICI Cuddle which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Cuddle in a different company?

While MyPerfectColor can provide paint matched to the ICI Cuddle, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.