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Match of Ralph Lauren™ SP17B Target Red *

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House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate

A match of Ralph Lauren SP17B Target Red reads as a deep, warm red with a clear orange-brown undertone. It sits below a bright primary red in depth, with enough chroma to look saturated but enough brown influence to keep it from reading clean or cool. The low LRV means it will appear fairly dark once sprayed out on a surface.

MyPerfectColor custom spray paint matched to the selected Ralph Lauren color reference can be used on railings, mailboxes, vent covers, speaker grilles, switch plates, brackets, shelving hardware, door hardware, and small furniture accents. It also suits PVC trim pieces, shutters, signs, and other removable parts where a warm red finish needs to be repeated across metal, plastic, wood, or previously coated surfaces.

Because this is a dark, saturated red, finish and film build can change how it reads: gloss can make it look deeper and more reflective, while flatter finishes can mute the warmth. On light or uneven substrates, more than one coat may be needed for uniform coverage, and surface prep matters because thin spots or sanding marks can show through more readily on a color this rich. For exterior exposure, keep in mind that saturated reds can show fading or weathering more readily than quieter neutrals over time.

Similar colors:

IB58
IB10 Mai Tai
SP13D Trainer Red

Product Data

About Ralph Lauren Paint Colors

MyPerfectColor matches all Ralph Lauren colors in spray paint, touch-up paint, pints, gallons, and more.

For many years, Ralph Lauren offered paint and color collections through partnerships with paint manufacturers and sold these through various home centers. A few years ago, Ralph Lauren decided to stop selling paint and as a result, it is no longer available to purchase, and thus for many people, these are simply discontinued paint colors.

But you are not out of luck. You can find Ralph Lauren SP17B Target Red at MyPerfectColor, of course! MyPerfectColor uses its expert capabilities to recreate the original Ralph Lauren color by matching the original Ralph Lauren color books and swatches. MyPerfectColor does not use Ralph Lauren paint as it is no longer available. MyPerfectColor matches Ralph Lauren SP17B Target Red based on Ralph Lauren's color publications. The colors shown on this website are computer video simulations of the Ralph Lauren Color and may not match Ralph Lauren Color standards. Refer to Ralph Lauren Publications to obtain the accurate color.

Please know that MyPerfectColor is matching the original Ralph Lauren SP17B Target Red. If you intend to touch up paint that has been on your walls for many years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by recoating the entire surface.

MyPerfectColor does not offer matches of any Ralph Lauren Specialty Finishes such as the Suede, River Rock, or Metallic finishes.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of Ralph Lauren™ SP17B Target Red *

Can I use MyPerfectColor spray paint matched to Ralph Lauren SP17B Target Red on plastic parts?

Yes, but plastics vary a lot, so test the actual part first. MyPerfectColor spray paint matched to Ralph Lauren SP17B Target Red is designed for practical spray application, and the MyPerfectColor primer for acrylic enamel can help improve adhesion on difficult plastics. Clean and prep the surface, then do a test spray before painting the full item.

What should I confirm before ordering a custom match of Ralph Lauren SP17B Target Red?

Confirm the brand reference, the MyPerfectColor product type, the sheen, and the quantity before you order. MyPerfectColor is making a custom match of Ralph Lauren SP17B Target Red, not selling the original Ralph Lauren paint. Because custom-made color matches are not returnable or refundable, checking those details first helps avoid ordering the wrong product.

Is Ralph Lauren SP17B Target Red available in custom spray paint for switch covers, vents, or hardware?

Yes. MyPerfectColor custom spray paint matched to Ralph Lauren SP17B Target Red is a practical option for switch covers, knobs, vents, speaker grilles, brackets, trim pieces, and similar small parts. Spray paint is useful when you want a smooth finish on removable or detailed items. Make sure the part is cleaned and properly prepared before painting.

How much Ralph Lauren SP17B Target Red spray paint should I order for my project?

Coverage depends on the surface size, texture, hiding power, application method, and the number of coats needed. As a planning guide, one can of spray paint typically covers about 20 square feet with one coat. If you are coating a larger item or several parts in a match of Ralph Lauren SP17B Target Red, plan your quantity with some margin so you do not run short before finishing the job.

When can I handle or recoat Ralph Lauren SP17B Target Red spray paint?

Spray paint is usually dry to the touch within minutes, but that is not the same as being ready for handling or full service. For a match of Ralph Lauren SP17B Target Red, plan to recoat in one to two hours and allow about two weeks for full curing. If the part must be moved or reassembled, wait until the coating has had enough time to harden properly.

How quickly will I receive my paint matched to Ralph Lauren SP17B Target Red?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Ralph Lauren SP17B Target Red depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for Ralph Lauren SP17B Target Red?
The RGB values for Ralph Lauren SP17B Target Red are 176, 48, 44 and the HEX code is #B0302C. The LRV for Ralph Lauren SP17B Target Red is 11.59. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
Is the Ralph Lauren SP17B Target Red paint discontinued?
For many years, Ralph Lauren provided paint and color collections through partnerships with paint manufacturers and sold through various home centers. Several years ago, Ralph Lauren decided to stop selling paint and as a result the Ralph Lauren SP17B Target Red is no longer available anywhere, and thus for many people these are simply discontinued paint colors. But you are not out of luck, because you can find the Ralph Lauren SP17B Target Red at MyPerfectColor! MyPerfectColor has all the original paint color specs which it uses to recreate the authentic colors.
Does MyPerfectColor have the original formula for Ralph Lauren SP17B Target Red paint?
MyPerfectColor matches Ralph Lauren SP17B Target Red by recreating the colors in the original color books. This original color spec enables us to accurately recreate the Ralph Lauren SP17B Target Red color. We use our materials (pigments and base paints) to create our own formulas for Ralph Lauren colors. There is no "original formula" that anyone can use, because a formula is based on the specific ingredients. The original ingredients don't exist anymore. Thankfully it doesn't really matter because as long as we have the original color specs then we can accurately recreate the color.
How can MyPerfectColor color match the Ralph Lauren SP17B Target Red in paint?

MyPerfectColor has hundreds of color books in its archive, including the original Ralph Lauren paint color books. The color Ralph Lauren SP17B Target Red you are looking for is in our library. We are able to make paint and verify that it matches the original.

Please note that if you are trying to touch up, the paint on your wall now is likely different than it was when first painted. MyPerfectColor will be sending the original color which may no longer match your walls. Learn more about color matching accuracy and our color matching service.

Can I buy Ralph Lauren SP17B Target Red locally?
You would have to ask around locally. MyPerfectColor can make and ship the Ralph Lauren SP17B Target Red in a variety of paint types, but we are not able to comment on what other suppliers can provide. MyPerfectColor is not just working off a formula in a database - we compare every batch against the original color to verify the color accuracy. MyPerfectColor has extensive color matching capabilities and more than ten times the number of pigments available to a typical paint store.
How do I convert Ralph Lauren SP17B Target Red to a different company?

While we can provide Ralph Lauren SP17B Target Red in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another brand.

However, under the color image on a color page there is a link that says "Explore Colors". Clicking this link displays colors with similar values and you can look for any colors from the brand you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.