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A match of Benjamin Moore 1240 Wild Aster is a very light warm blush-beige with a soft pink-beige undertone. It reads muted rather than saturated, with low chroma and a gentle warmth that can look slightly rosier on smooth surfaces and in brighter light.

MyPerfectColor custom spray paint matched to the selected brand color can be used on PVC trim pieces, vents, switch plates, speaker grilles, hardware, brackets, shelving supports, and framed accessories when a light, low-contrast finish is needed on small parts. It also fits narrow exterior details such as railings, shutters, and mailboxes where a quiet warm color needs to carry across metal, plastic, or previously coated surfaces.

Because this is a very light color, dark or uneven substrates can show through more readily, especially if the surface prep is inconsistent. Finish, film build, and substrate texture can also shift how warm or pink the color appears, so even coverage matters. MyPerfectColor supplies this as a match of the selected brand color in custom spray paint and other specialty formats, not the original brand paint.

Similar colors:

AF-260 Proposal
1240 Champagne Kisses
GN-70 Lullaby

Product Data

About Benjamin Moore Paints

Benjamin Moore has set the standard for excellence with their large selection of authentic colors such as the Benjamin Moore 1240 Wild Aster.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of Benjamin Moore™ 1240 Wild Aster *

How should I confirm that 1240 Wild Aster by Benjamin Moore is the right color before ordering a MyPerfectColor match?

Confirm the target from a physical Benjamin Moore swatch, a known existing sample, or another trusted color reference. Screen images can shift with lighting and device settings, so they are not a reliable way to approve 1240 Wild Aster. MyPerfectColor makes a custom match to the selected Benjamin Moore color reference, so it is important to verify the target before you place the order.

If you are matching an already painted item, keep in mind that age, sheen, and surface texture can make the existing surface look different from the original reference color.

How much 1240 Wild Aster spray paint should I order for my project?

Plan by surface size, texture, hiding power, application method, and the number of coats you expect to use. A typical can of spray paint covers about 20 square feet with one coat, but rough, porous, or uneven surfaces often need more paint. If the project needs several coats, size the order for the full job so you do not run short halfway through.

For other MyPerfectColor paint formats, coverage is usually much higher, often about 400 to 600 square feet, but the exact amount still depends on the surface and how the product is applied.

What spray technique works best for a smooth 1240 Wild Aster finish?

Use light, even coats instead of heavy wet passes. Hold the can at a consistent distance, overlap each pass slightly, and keep the spray moving so the color lays down evenly. Heavy passes can cause runs, uneven sheen, or color build that looks muddy, especially on a lighter color like 1240 Wild Aster.

Allow each coat to dry according to the product directions before adding the next one, and test on a hidden area first if the substrate is unfamiliar.

Can 1240 Wild Aster be ordered for baskets, frames, or furniture accents?

Yes. If the goal is to coordinate a basket, frame, shelf, bracket, knob, or similar item to 1240 Wild Aster, MyPerfectColor custom spray paint is a practical format for those smaller projects. It works best when the piece can be cleaned, lightly prepped, and sprayed from multiple angles for even coverage.

This is a color-match order, so you are buying MyPerfectColor paint matched to the Benjamin Moore color reference, not the original Benjamin Moore paint product.

Where do I find the SDS for 1240 Wild Aster if I am ordering a MyPerfectColor product?

The SDS is tied to the MyPerfectColor product or chemistry, not to the Benjamin Moore color name alone. For 1240 Wild Aster, check the MyPerfectColor Safety Data Sheets page for the exact product format you plan to buy, such as spray paint or another specialty option.

If you need compliance documentation, use the SDS for the specific MyPerfectColor product in your order, since different product types can have different safety information.

How quickly will I receive my paint matched to Benjamin Moore 1240 Wild Aster?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Benjamin Moore 1240 Wild Aster depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for Benjamin Moore 1240 Wild Aster?
The RGB values for Benjamin Moore 1240 Wild Aster are 231, 216, 211 and the HEX code is #E7D8D3. The LRV for Benjamin Moore 1240 Wild Aster is 71.05. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is spray paint matched to Benjamin Moore 1240 Wild Aster made of? And how much area will one can cover?

MyPerfectColor spray paint is a fast-drying durable acrylic enamel coating suitable for interior or exterior use. MyPerfectColor custom spray paint matched to Benjamin Moore 1240 Wild Aster enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The MyPerfectColor 11oz spray can will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge spray paint need as the coverage is highly dependent on how it is applied. Learn more about how spray paint works at MyPerfectColor.

Is Benjamin Moore Paint used to make Benjamin Moore 1240 Wild Aster?

No, MyPerfectColor uses a combination of proprietary ingredients to make interior and exterior housepaints, its own line of custom spray paint, and other acrylic enamel based products.

Can I buy Benjamin Moore 1240 Wild Aster locally?
You would have to ask around locally. MyPerfectColor can make and ship the Benjamin Moore 1240 Wild Aster in a variety of paint types, but we are not able to comment on what other suppliers can provide. MyPerfectColor is not just working off a formula in a database - we compare every batch against the original color to verify the color accuracy. MyPerfectColor has extensive color matching capabilities and more than ten times the number of pigments available to a typical paint store.
How do I convert Benjamin Moore 1240 Wild Aster to a different color from another paint company?

While we can provide Benjamin Moore 1240 Wild Aster in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another brand.

However, under the color image on a color page there is a link that says "Explore Colors". Clicking this link displays colors with similar values and you can look for any colors from the brand you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.