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Zero VOC Paint


Benjamin Moore brings you a new zero VOC paint that performs like none other. Using new patented waterborne paint and color technology, Benjamin Moore has formulated a new paint called Natura which surpasses any other zero voc paint in usability and durability performance. Available in any color from

See below on this page to order Benjamin Moore Natura. You can also find your favorite on and select your the Natura finish you desire from the drop-down menu.
This new zero VOC paint is an extremely high-quality paint that is practically odorless and remains durable, scuff-resistant, washable, and fade resistant. Benjamin Moore built this new paint using its new waterborne technology platform of Aura to create a superb environmentally friendly paint.

Natura is available in ANY color, and remains Zero VOC even after colorant is added (unlike other zero VOCs paints that actually increase VOCs as color is added). So Natura remains zero VOC and virtually odorless in any color.

The Natura is for interior use and comes in flat, eggshell, semi-gloss, and primer. It is 100% acrylic latex and resistant to splatter. Natura also carries the Green Promise designation and is VOC compliant in all regulated areas. Based on third-party independent laboratory testing, the Green Promise designation certifies that this product meets or exceeds each standard shown in the following chart:

LEED GreenSeal     GS-11 GS-11
MPI Green Performance
Greenguard Greenguard Children & Schools CHPS (Collaborative for High Performance Schools) VOC (any color)  

Most orders ship the same day in high-quality crush-resistant special paint shipping boxes and each can is specially sealed with an overseal ring to prevent cans from opening during shipment.
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