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Environmentally Friendly Zero VOC Paints

Benjamin Moore Natura Zero VOC PaintThe environmental-friendliness of paint is measured in the amount of volatile organic compounds, or VOCs. Typically these VOCs are expressed in grams per liter. For example, the Benjamin Moore Natura has 0 grams/liter of VOCs and the Benjamin Moore Aura, a low VOC paint, has 50 grams/liter. To put these numbers into context, a typical latex flat wall paint has about 250 grams/liter and oil-based paints have well over 400 grams/liter.

These VOCs are inherent in component ingredients that paint manufacturers put in the paint for a variety of reasons. The most common would be to improve certain characteristics of the paint's performance such as its durability, dry time, leveling properties (e.g. minimizing brush strokes), and even the minimum weather temperature in which the paint can be used. In the past, there was a huge trade-off between the performance of paint and its VOCs. However, Benjamin Moore has changed the rules with its new paint technology. Aura was Benjamin Moore's first paint product that it launched on its new waterborne paint technology (and Aura still remains the finest quality paint available). The Aura uses the new patented waterborne technology which enables it to achieve superior performance with extremely low VOCs (superior hide, coverage, durability, fade resistance, low odor, and color vibrancy).

Benjamin Moore is now extending the new technology for its new zero VOC paint called Natura. The Natura doesn't contain any VOCs - it is 0 grams/liter and it is extremely odorless. However, the fact that is it zero VOC isn't all that exciting. Zero VOC paints have been around a long time. But what is exciting is that Natura is a high-performance paint product - you no longer need to sacrifice durability, fade resistance, washability or even the color you want to use in order to be a good citizen of the earth. Natura delivers a zero voc paint that performs as good as any top quality paint (except it isn't quite as good as Aura), it is available in any color and is washable, durable, fade-resistant and covers well.

And even more impressive, Natura can be tinted to any color and remains zero VOC. This is in stark contrast to other zero VOC paints that only remain zero VOC until the color is added. Natura is zero regardless of its color.

The Benjamin Moore Natura is available in primer, flat, eggshell, or semi-gloss finishes.

*MyPerfectColor uses Kelly Moore or proprietary paints to create or match any color imaginable. MyPerfectColor has matched the colors on this page based on the color specifications of the original. Select a color to see MyPerfectColor's duplication of the colors you desire. Please note that since the paint used to match this color is unique to MyPerfectColor, the finish of the paint may vary from the original. Please note that, other than Kelly Moore, RAL, and Pantone, MyPerfectColor is not offering the actual branded color or paint product for sale and has no affiliation with the color-referenced brands. MyPerfectColor reference to any trademark is for color comparison only. On-screen and printed color representations may vary from actual paint colors. The actual paint color will also vary depending on the specific paint product, application method, gloss level, film variance, surface substrate, age and light source. Please note on small batch size orders, the potential variation of colors is increased.