Benjamin Moore is a 100% acrylic interior paint that uses waterborne colorant to reinforce and improve the richness of the paint.

How is Aura different from other paints?

The proprietary ColorLock technology means:

Maximum hide in all colors

Aura covers like no other paint. The thicker film delivers increased hide in both light or dark colors.

With conventional paints, the deeper the hue, the more coats are needed for good coverage. With Aura, most colors require only one coat and never more than two coats.

Richer, more enticing color that doesn’t rub off

All finishes have low water sensitivity and provided a mildew resistant coating, so any finish can go in any room

Fully washable in any sheen

Easier to apply

- Superior flow and leveling

- Spatter free

- Excellent touch up properties

- Aura can be mixed in any custom color including the 144 Affinity colors; and myperfectcolor.com can make any one of it over 105,000 color matches in Aura.

- Low VOC’s for the environmental safety

- Fast one hour recoat time

What is Color Lock?

Color Lock is unique to Benjamin Moore - it is a technology that takes the performance of acrylic paint to a new level.

 The proprietary 100% acrylic hybrid resin system gives Aura resistance to water sensitivity, water spotting, and color rub off. The Aura finish looks new-paint fresh even in damp rooms or after repeated washings.

Special coalescing agents balance open time and dry time, allowing incredibly smooth application, seamless touch ups and recoats in only one hour.

Custom thickeners give Aura exceptional flow and leveling along with enhanced film build for superior coverage in even the deepest shades.

What are the key benefits of Color Lock?

Aura is Fully washable in any sheen with minimal color rub off.

Offers Maximum hide in all colors - never more than two coats.

Fast drying; one hour recoat time.

Exceptional flow and leveling.

Smooth application.

Seamless touch-up.

Eco-friendly: meets the most stringent VOC regulations.

How does Color Lock work?

In standard paint, pigment molecules hold loosely to binder molecules. With Color Lock, pigment particles are embedded in the binder molecules. This, plus higher solids, creates a tighter film which reduces water penetration and provides minimal color rub off in any color, and any finish

What is different about Benjamin Moore's interactive proprietary waterborne colorants?

Aura Paint Features and Benefits

Self-priming: Priming isn’t necessary in most cases, saving timing and money

Extreme hide: never requires more than  two coats offering a high-quality result while saving time and money. With most paints, getting the right coverage and finish requires several coats, especially with rich or deep colors like reds and yellows. With Aura, you never need more than than two coats.

ColorLock Technology resists scuffs and scratches. The exclusive stain-release technology keeps walls new-paint fresh. Stain and marks wipe off easily with soap and water without removing the color.

Waterborne, low odor and eco-friendly means safe for your family and the environment.

Spatter-free application means easy application and cleanup.

Aura can be mixed to match any color - you get the color you want with a rich, beautiful finish that will last for years.

The Benjamin Moore Brand offers you full confidence in a quality product to produce the results you want.

Aura Avaialble Paint Finishes

Available Sheens

Aura is available in Matte (522), Eggshell (524), and Satin (526)

The Aura Matte finish closely resembles the regal Matte finish. The Eggshell finish provides a lower sheen that’s easier to touch-up that other Eggshell finishes. And the Aura Satin finish resembles the finish of Waterborne Satin Impervo.

Any Sheen, Any Color, Anywhere

Due to Aura paints innovative formulation, the old rules for selecting a sheen do not apply: Any color and sheen can go anywhere inside the home.

Customers can choose the sheen based on the look they want to achieve. They can use a Matte finish in the bath or a Satin for the bedroom with confidence the Aura will provide superior washability, stain and mildew resistance, and a remarkably smooth finish.

Tips for Choosing a Sheen

A low-sheen finish in the ceiling will reduce light reflection in the room.

Lower-sheen finishes like Matte and Eggshell better mask surface imperfections like uneven surfaces from plaster marks.

A Matte or Eggshell finish will retain the sound-deafening properties of acoustic ceilings.

Emphasize trim or moldings by using a different level sheen from the wall.

Affinity Color Collection

What is the Affinity color collection?

A new palette of 144 sophisticated colors that were designed expressly to be used with Aura paint. Each color is beautiful on its own or in combination with any other Affinity color.

What are the benefits of the Affinity Color Collection?

· Affinity colors seamlessly harmonize with on another; simplifying color selection.

· The palate is designer inspired and endorsed. All of the colors work well together. You can take any color and use it with any other from the plate.

What types of samples of the Affinity Color Collection are available?

2-ounce color samples are available for all Affinity colors.

Aura Color Foundation

What is Aura Color Foundation?

Aura color foundation is concentrated color base that prepares the surface for extreme color. It comes in either Yellow (52012) or red (52020). Unlike a primer, it requires only one top coat to achieve hide.

When is Aura Color Foundation required?

A few colors requiring a large amount of red or yellow colorant will need one coat of Color Foundation and one top coat to achieve the desired color.

·Myperfectcolor will alert you when an Aura prescription requires Color Foundation.

Color Foundation is not available in white because it’s only needed for a few of the deeper reds and yellows.

Special purpose primers may be also required for specific surfaces or difficult surface conditions. Contact myperfectcolor.com if you have any questions.

How is Aura Color Foundation applied?

Aura Color Foundation should be applied like any other waterborne paint.

For the best result, use a shed resistant Benjamin Moore Premium 3/8”-inch nap roller free of dirt, mildew, and grease. Sand glossy surfaces and wipe thoroughly with a clean cloth.

Aura Color Foundation can be top coated in one hour.

Surface Preparation

Proper preparation ensures you get the proper results from your investment in Aura.

Surface preparation tips

As with any paint, clean the surface to be sure it is free of dirt, mildew, and grease.

Sand glossy surfaces and wipe thoroughly with a clean cloth.

Cure masonry or new plaster for 30-60 days.

Surfaces that require special preparation

For water/smoke damage, bleeding woods or crayon markings use Fresh Start All Purpose 100% Acrylic primer (023) or Fresh Start All Purpose Alkid primer (024).

For uncoated ferrous metal, use a primer recommended for ferrous metal surfaces.

Where not to use Aura

As with any interior paint, Aura is not recommended for:

Extremely glossy, hard like tile or marble

Rusted surfaces

Mildew surface

Exterior surfaces (unless it is the Aura Exterior paint)

Application Recommendations and Tips

Use the same application techniques that you would for any interior low-VOC product:

Pre-wet your brush with clean water remove any excess water by spinning the brush in your hand

Load the brush by dipping it ¼ to 1/3 into the can.

Pull the brush out of the product and tap the brush to the side of the can to remove excess paint. (DO NOT SCRAPE)

Apply paint in light-pressure strokes, moving along and keeping a wet edge.

Aura will set-up quickly, so it’s best to smooth out the product with a light pressure and continue moving along.

If you see that you misses a spot and the paint is already” setting up,” it is best to allow the paint to dry (about one hour) before going back and touching up. Aura has great touch-up properties.

Let the first coat dry completely before applying a second coat. This will take about one hour.

For a roller application, follow the same process. As with the brush, pre-wet the roller cover with clean water and spin it out to remove the excess water.

Aura can be applied by spray like any waterborne, low-VOC product using airless or HVLP equipment. Recommended spray tip size, filter mesh size and pressure settings can be found on the Technical Data Sheet.

Tip: For Best Results

Painted surfaces can be washed after two week with a soft rag and mild detergent.

Do not thin Aura product. Thinning with water or other additives can result in less hide, thinner film build and reduced sag resistance.

Aura dries quickly, so allow enough uninterrupted time to get to a natural stopping point, such as a corner.

Recommended Applicators

For Matte and Eggshell finishes, use a 3/8” shed resistant roller cover.

For Satin finishes, use a 3/8” shed resistant or mohair roller cover

Why is Aura more expensive than other paint?

Aura uses a new, exclusive technology called ColorLock that provides easy application and a rich, high quality finish. You’ll save time and money since most colors cover in one coat and never more than two coats in ANY color. If you need to do a second coat or touch-up, you can do so in one hour.

Aura cleans up easily with soap and water and is spatter resistant. You can use any finish in any room since Aura has low water sensitivity and provides a mildew-resistant coating. The finish is fully washable and need resists color rub off. Aura has low odor and meets even the most stringent environmental regulations.

When you consider the total cost of your project, including the time you’ll save, the quality of the result, and the amount of paint you’ll actually need, you’ll likely come out ahead with Aura.   

What colors can I choose from?...

Can I get Aura in any color?

Aura is available in any Benjamin Moore color. We can also match any custom color or colors from any other brand of paint.

The 144 colors of the Affinity Collection was created especially for Aura to take advantage or the richness and the depth of color that Aura provides. All of the Affinity colors coordinate, so you can be confident the colors you select will work well together.

What is the Benjamin Moore warranty for Aura?

If customers are not satisfied, as long as Aura is used according the directions on the can label, they can return the unused portion of the product with the store receipt to the place of purchase. Benjamin Moore will replace the product or refund the purchase price. See can label for further details.

What makes Aura environmentally-friendly?

Aura is water-based and even when tinted it meets most stringent environmental VOC (Volatile Organic Compounds) regulations.

What are VOC’s?

VOC stands for volatile organic compound. VOC’s are a contributing factor to the creation of ground-level ozone, a component of smog. This occurs when VOC’s evaporate and react with other hydrocarbons and nitrogen oxides in the presence of sunlight.

VOC’s are released from many sources including large and small process industries, commercial transportation, automobiles, and gasoline, diesel fuel, home heating oil, alcohol and paint thinner.

How does it cover so well?

The superior hide is due to increased levels of titanium dioxide, higher solids, better hiding colored pigments and higher film build application properties that results in thicker dried film. In addition, the enhanced flow and leveling provides a uniform coat of paint eliminating variations in film thickness which contributes to poor hide.

Only Aura uses ColorLock technology which gives Aura better resistance to water spotting in any sheen and a uniquely smooth finish. You can use any finish anywhere, and you’ll never need more than two coats, even with reds and yellows or when you’re covering a dark color with a lighter one.

For the painter:

How can my business become more profitable by using Aura paint?

Using a unique product like Aura gives you a competitive edge.

The quick dry time, easy touch up, and two-coat maximum means you’ll save time and labor cost, with a very high-quality result for customer. You’ll be able to recoat in an hour, so you can move on to the next job quickly.

Leveraging a super-premium product will enhance your reputation and increase referral business.

Who is the ideal customer for Aura?

The specific project is the biggest indicator of who will be a target customer. It is an especially good fit if you:

Have time constraints

Want a dramatic color change