Difference between Benjamin Moore Aura and Affinity

Benjamin Moore introduced its new Aura paint line in the spring of 2007. At the same time, Benjamin Moore also introduced the new Affinity color collection. Customers are often confusion between Aura and Affinity and how they relate to one another. Hopefully this post will clear up that confusion.

Aura is the name that Benjamin Moore gave to it's next generation paint technology platform. Aura refers to the paint itself, independent of the the color of that paint. As of the writing of this blog, Aura is available in interior matte, eggshell and satin finishes. In the spring of 2008, Benjamin Moore will introduce an exterior line of Aura paints and add a semi-gloss to the interior line. Aura paint can be tinted to any color.

"Affinity" refers to a new color collection that Benjamin Moore introduced to support the launch of the new Aura paint line. Unlike the previous color collections, the Affinity collection colors can only be made in the Aura paint. Aura paint however, can be made in any color.