A product's name matters. MyPerfectColor can help you create compelling names for your product line.
MyPerfectColor has years of experience naming colors and tracking their effectiveness. When it comes to developing names for a new product line, MyPerfectColor.com can help. We'll help you develop names that not only accurately describe your product's but also convey the strong emotional appeal that will help sales soar.
The Trex Company, the leading manufacturer and marketer of composite building materials, hired MyPerfectColor to help develop names for it's new Transcend product line. MyPerfectColor learned about the product, its features and benefits and the target consumer. With this information, MyPerfectColor developed color/product name recommendations that became inspiration for Trex executives to establish the product line names. Two of the six product names in the line were actual names provided by MyPerfectColor.
"The ability to connect an emotion along with an activity enjoyed in an outdoor living space [trex can create] while also defining a color is something we've never tackled here. It's exciting, really." -Stephanie Landes, Trex Marketing Executive
